The number of natural disasters in the U.S. and around the world are growing at epic proportions. Headlines are reporting with more frequency catastrophic events including hurricanes, flooding, wildfires, tornados and winter storms that have swept across the country.
According to the National Oceanic and Atmospheric Administration (NOAA), since 1980 the U.S. has suffered more than 200 disasters at an estimated cost exceeding $1.5 trillion. The agency notes that while hurricane tracking has improved notably, our country is “not planning adequately for these disasters.”
Better preparation begins with improved communications and coordination at all levels, at both public agencies and private enterprise.
NIMS, an acronym for the National Incident Management System, is a methodology for managing crises that was developed by the U.S. government after the 9/11 attacks. Good for the Federal Emergency Management Agency, you say, but what does this have to do with the managing crises for my company?
As it turns out, everything. NIMS proved so successful that it jumped the fence into the private sector and now is considered by many experts to be the gold standard for crisis management, period.
What’s the big deal about NIMS? First and foremost, it solved the problem of turf battles that get in the way of otherwise well-intended professionals who just want to get their jobs done.
NIMS spells out roles and responsibilities in an unambiguous way across organizational lines, focusing individuals on their functions and limiting unnecessary back-and-forth talk and negotiating in favor of acting quickly and efficiently. The result, first responders move as a team instead of colliding, and get results sooner.
As the manual states, NIMS represents a core set of doctrines, concepts, principles, terminology and organizational processes that enable effective, efficient, and collaborative incident management at all levels. The five pillars of NIMS:
While a NIMS-based approach is the gold standard of a comprehensive crisis management plan, training and routine practice of these five principles become the best form of protection from the uncertainties of a crisis that may impact the financial health and reputation of your business.
David Trumble is principal of Integrated Crisis Management Solutions, an organization composed of security operatives and communications professionals offering risk assessments, streamlined emergency protocols, management training, customer/media relations and recovery programs.
When a modern-day crisis unfolds, gone are the days where executives can assemble in a war room to assess the potential damage and then take their time to formulate a response to appease the media and, more importantly, assuage the fears of their loyal customers – their most treasured asset.